OCTOBER 21-28, FASHION ART CAMP IN PORTUGAL
WITH ALENA LAVDOVSKAYA
Fantastic immersion in the world of fashion illustration on the Atlantic coast with the most famous
fashion illustrator of Russia
21- 28 OCTOBER
SANTA CRUZ, PORTUGAL
Close your eyes and imagine ... Early morning you walk barefoot along the deserted coast of the Atlantic ocean, enjoying fresh air and ripe fruits, you are full of energy and desire to make a deep dive into the ocean ... of creativity!

Have you ever dreamed of getting most of your life, living in the most beautiful places of the world and making money on your talent? Would you like to know how to make this dream come true?

We have arranged an exciting immersion in the world of fashion illustration right on the Atlantic coast! You are in for a 7 days' stay in the cult-favorite surfing house in an enchanting town of Santa Cruz, where day by day your creative potential will be revealed under the guidance of the fashion illustration guru Alena Lavdovskaya .

The travel program is really eventful: you will participate in 6 exclusive three-hour workshops by the most famous Russian fashion illustrator in the world. And surfing and longboard activities, yoga classes and delicious breakfasts at surf-camp Noah will energize you to the fullest!
In this unforgettable trip you will:

  • "grow up" as a professional fashion illustrator and learn how to make money on illustration, working from anywhere in the world;

  • get energized by the ocean in a free-spirit atmosphere together with a friendly company of like-minded people in love with fashion illustration;

  • ride the wave on surf , try longboarding and feel harmony at yoga classes outdoors and even in the pool (liquid balance classes);

  • receive as a gift the magic Goodie bag - a set of first-class art supplies, special tablets for drawing and premium drawing paper;

  • get impressions for the rest of your life and of course, cool photos and videos by a professional photographer !
ABOUT THE AUTHOR OF FASHION ART CAMP
Alena Lavdovskaya
Education:
  • Academy of Art University San Francisco
  • NABA Milano
  • MSTU of Kosygin
Specializing in fashion design.

Career:
  • 2003- 2005 - Gucci chief VM, Mercury
  • 2005 - 2016 - TSUM- Deputy Creative Director
  • 2014 - 2016 - TSUM- official fashion-illustrator
  • 2016 - till present - CEO and Art Director of Fashion Illustration Studio
  • 2018 - modern artist
Alena's clients:
Guerlain, Dior, Chanel, Lancome, Tiffany, Montblanc, Swatch, Maison Dellos, Range Rover, TSUM Moscow, Mercury, Zasport etc.
Fashion-illustrations for Vogue, Vogue.ru, Harper'sBazaar, Numero, Esquire, L'OFFICIEL, Elle, Elle Decoration, In Style, SNC, Peopletalk.ru, DochkiMateri.com etc.
Alena Lavdovskaya is the most famous fashion illustrator in Russia, an artist and founder of Russia's first Fashion Illustration Studio, specializing in content for fashion & retail business, an ambassador of such renowned brands as Faber-Castell and Winsor & Newton in Russia.

Alena authors an online course "Commercial fashion-illustration" at @kalachevaschool, and also arranges unique offline workshops on fashion illustrations in Moscow, London and Milan.
ILLUSTRATIONS BY
Alena Lavdovskaya
BESPOKE INTENSIVE COURSE
About the course of workshops in Portugal
"I'm in love with my profession and what I care most – it gives me an opportunity to travel around the world and work #onthego from any point, be a free-spirit artist who relishes life to the fullest and earns well too. Many people of art dream of being a commercially wanted creator. This dream has come true to me and every day I receive questions from you how one can achieve this effect? It's high time to share valuable experience with you!

This time I am changing my usual 'luxury' workshop format to move to an authentic surf camp on the coast of the Atlantic Ocean, where spirit of freedom empowers you to ride a creative wave. I'm working out a super intensive course for you: we will analyze the practical aspects of the profession, from a rough sketch in a notebook to a product that can be sold. (By the way, one of the participants will immediately receive a real order by the FIS studio, the first fee and publication!) In a week you will make a serious leap forward as professionals.
Minimum of theory, maximum of practice – the real thing only! And surely the ocean is a truly fantastic spot."



- Alena Lavdovskaya
EACH OF YOU WILL FIND WHAT HE IS SEARCHING FOR
Who is this course for?
Specialists working in the field of fashion - stylists, art directors, fashion designers, illustrators;
Owners and teachers of art schools interested in fashion-illustration;
Students of textile universities, universities of design and technology;
All those who approaches illustration as a commercial project, and who would like to improve their professional skills;
Graduates of art universities who have received an academic education and want to expand their artistic horizon, try a new direction;
Anyone who is interested in fashion illustrations and wants to understand if this is what they are apt to.
What's the training about?
TOTAL IMMERSION INTO PROFESSION
The course of workshops consists of 6 three-hour classes, which combine theoretical and practical parts. Participants of the Fashion Art Camp learn about the main personalities and masters of fashion-illustration, trends in fashion business, the loudest collaborations and of course how and how much a fashion illustrator can earn.

As for the practical part, you will learn how to stylize a figure, clothes, draw a fashion portrait, editorial - and event-illustration. You will also find out what an advertising illustration is, how to communicate with a customer and how to make a product he is sure to buy.

The most essential part - practical - consists of working with a live model on a workshop dedicated to advertising illustration. You will get unique drawing experience that is not to be obtained at any other master class in Russia. A professional model in high fashion looks will pose for you - this is the way the great Anthonio Lopez and Rene Gruau drew in the past, and the way Alena Lavdovskaya, David Downton and just a few other illustrators are working today. This is a complete immersion in the profession!


Individual approach
THE JEWEL IN THE CROWN!
"We are gathering a small group - up to 12 people.

Therefore, the approach will be individual, depending on the level of the student. Some of you will come for pleasure and fun, some - to figure out whether fashion illustration is their vocation, and some - to get a magic kick to break your limits, to draw faster, to become skilled and confident. Everyone will find in this course what they are looking for and for this week of full immersion I will try to mould a little artist out of you."- Alena Lavdovskaya


During each workshop, Alena supervises every student, and gives priceless tips on the portfolio composition, as well as recommendations on how to develop your individual style and become a commercially-demanded illustrator.
OCEAN OF PRACTICE
Course program
1
1
Intro
What is a profession of fashion illustrator about and how to get maximum pleasure and money on it? Overview of recent collaborations of luxury brands and artists on the examples of Gucci, Prada, Dior, Burberry, LV. Streetart and hype in fashion and illustration. About art and about money. This is a brand-new lecture, which I've prepared specially for the course.
2
2
Basics of styling and how to find your style?
I will individually look through all your work during the course, we will outline a specific direction for each of you, you will make a leap forward as a professional. Perhaps, this is the most important thing you come to this camp for. The magic kick.
3
3
Fashion portrait
All of its types - from the portrait of Gigi Hadid to an IG userpic. Fashion portrait illustration today is one of the most demanded directions in commercial illustration. It is in demand for zines, social networks, events and publishers, this is what must be presented in your portfolio for sure to make your living.
4
4
Styling of figure and clothes
Many people forget that we do not work in realistic technique, a fashion artist slightly distorts the proportions, while not turning into an alien model or a hero of children's comics.
5
5
Editorial illustration
Features of magazine illustration. Together we make a project - one of Fashion Illustration Studio commissions with the subsequent publication of the best work (one of the participants will right on the spot get her first fee and publication!).
6
6
Advertorial illustration
We will study briefs of advertising campaigns of Mugler, Guerlain, DLT, Mercury, Gucci and other brands, will see how an advertising illustration works and how to make the exact picture that your customer surely buys. A professional model will pose for you in high fashion looks (model and brands will be announced later, it will be a pleasant surprise for you!)
7
7
Event illustration
A very popular direction today. I will share experience of collaborations at events of different levels - Dior, Chanel , Louis Vuitton, Montblanc, Ritz Carlton and public drawing format for Make Up For Ever. Let's try to work in live format and make a set of such illustrations for the portfolio .
8
8
Portfolio
Individual consultation: I shall analyze the work done during the course and all the achievements of each student, we will outline the best commercial direction for each case and I will give my recommendations for further creative development and tips on monetization.
Put it simply, I will carefully look through every scribble and scrabble and tell you which of your works will be in demand, which of them should be improved and which thrown away :)
Place that celebrates the Ocean.
NOAH
Join us for an unforgettable week, barefoot luxury style, in one of the best surfcamps of Portugal - Noah Surf House, where you won't miss a single sunset, at the edge of Europe.

Chillaxed vibes and simplicity instead of polished and banal luxury but without compromising comfort and service quality.
Iconic surfcamp on the Atlantic Coast

Authentic interiors, inspired by the coastal living, three terraces, an onsite restaurant & skate park, a surf boutique, a gym, and the infinity pool continuing into the horizon of the Atlantic, which, by the way, is splashing just across the road, a mere two-minute walk away.

The ocean arrives tirelessly at the pristine sandy shore, fringed by the century-old cliffs, and all that away from the crowd and perpetual tourists.

We will be staying in charming bungalows (BUNGALOWS MAR) with a fireplace, where panoramic windows and little balconies overlook the Big Blue. Each bungalow features a private bathroom.
THE OFFER YOU CAN'T RESIST
What's included?
8 days / 7 nights
of accommodation in a shared twin room with a sea view
7 breakfasts
and 2 dinners
Healthy, fresh, and locally grown ingridient
Trekking tour
A guided trekking tour along the coast
6 workshops on fashion illustration
(total 20 hours)
  • Individual consultation on portfolio
  • all necessary drawing materials of Premium quality

Activities
2 yoga lessons
1 surf lessons
1 liquid balance practice
1 longboard session
Extra treats
Group photos and videos by Daniel Espirito Santo
Goodie bag with special gifts
* This price does not include expenses on avia tickets, transfer and visa.
** After booking confirmation you must pay non-refundable 30% deposit. The rest sum is paid after arrival in euro. Payments are received via PayPal or Sberbank transactions.
*** The price is for twin-bedded placement. You can take your spouse/child/friend with you just paying for a bed place at camp. You do not have to pay for course program for them in this case.
PAST WORKSHOPS OF ALENA LAVDOVSKAYA
What was it like?
Alena Lavdovskaya is the author of the unique immersive workshops on fashion illustration. Her outstanding events held in old aristocratic mansions of Milan, London, and Moscow, in collaboration with such iconic brands as Dior and Gucci, were featured on the pages of Harper's Bazaar, Elle and other magazines.

The workshop by Alena Lavdovskaya is a unique event charged with drive and energy, where participants will experience an unprecedented immersion in the trade of a fashion illustrator: latest trends overview, acquaintance with premium quality materials, practising on photo references, and, most importantly, working with a live model in high-fashion looks created by a professional stylist.
We will recreate the atmosphere of a real photo shoot and illustration session by the canons of the 20th century and get into it!
Workshop of Alena Lavdovskaya, June 2016
Workshop of Alena Lavdovskaya, March 2016
PAST WORKSHOPS OF ALENA LAVDOVSKAYA
What was it like?
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Alena Lavdovskaya is the author of the unique immersive workshops on fashion illustration. Her outstanding events held in old aristocratic mansions of Milan, London, and Moscow, in collaboration with such iconic brands as Dior and Gucci, were featured on the pages of Harper's Bazaar, Elle and other magazines.

The workshop by Alena Lavdovskaya is a unique event charged with drive and energy, where participants will experience an unprecedented immersion in the trade of a fashion illustrator: latest trends overview, acquaintance with premium quality materials, practising on photo references, and, most importantly, working with a live model in high-fashion looks created by a professional stylist.
We will recreate the atmosphere of a real photo shoot and illustration session by the canons of the 20th century and get into it!
Workshop of Alena Lavdovskaya, June 2016
Workshop of Alena Lavdovskaya, March 2016
SUCCESS IN YOUR HANDS
Works by participants of Alena's workshops
Feedback
I initially joined Alena's workshop for one main reason - illustration is her work, not a hobby, and she does projects for high-fashion brands. At the workshop I realized, I made no mistake! It was amazing! The entire workshop is thought out to the smallest detail: live models in new collection outfits, premium drawing materials, and a great many hours of thorough practice under the guidance of a professional.
I am grateful to Alena for this wonderful opportunity to work like a real fashion illustrator and for her immense work, and the inspiration I received that, I hope, will last!
@oristrel_com
I initially joined Alena's workshop for one main reason - illustration is her work, not a hobby, and she does projects for high-fashion brands. At the workshop I realized, I made no mistake! It was amazing! The entire workshop is thought out to the smallest detail: live models in new collection outfits, premium drawing materials, and a great many hours of thorough practice under the guidance of a professional.
I am grateful to Alena for this wonderful opportunity to work like a real fashion illustrator and for her immense work, and the inspiration I received that, I hope, will last!
@oristrel_com

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